George Gehringer is Submer’s New VP of Sales, Hyperscalers 

Gehringer to have an important role in Submer's growth strategy

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George Gehringer joins Submer

Barcelona, Spain. June 2nd, 2023 – George Gehringer takes on the role of VP of Sales at leading immersion cooling solutions provider Submer. Gehringer possesses extensive expertise in telecommunications sales, leadership, network systems, and engineering, along with a strong background in solution selling and relationship management with Hyperscaler customers.   

In his new role, Gehringer will play an important part in Submer’s growth strategy as the company expands its reach into the hyperscaler community. This expansion is a direct response to the increasing demands placed on data centers to enhance productivity while also providing unique opportunities for heat-reuse as a by-product of Submer’s solution. Gehringer will have the responsibility of developing, expanding, and leading the Hyperscaler segment within the Sales vertical. His main objective will be aligning revenues with Submer’s overall strategic plan to support immersion cooling efforts in datacenters worldwide. 

 Hyperscalers are dominating data center growth with a market share of over 65%; it is no coincidence that their cooling requirements and the TCO associated with running them is a constant focus of their investments.  As a key player in the immersion cooling solution industry since 2015, Submer is uniquely poised to efficiently support their intense cooling and expansive space demands.” 

George Gehringer, VP of Sales, Hyperscalers at Submer 

As the Hyperscaler market looks to redesign their data centers for energy efficiency to include exploring methods like liquid cooling, this will continue to present new opportunities for organizations to develop unique end-to-end solutions that offer economies of scale while simultaneously having a positive impact on the environment they interact with.  

Gehringer states that Submer’s success in the immersion cooling market led by their founders, coupled with the fact that sustainability is in their DNA made his decision to join the team an easy one. Submer looks forward to Gehringer’s valuable contributions in driving sales growth and further establishing the company’s position as the go-to immersion cooling solutions provider.  

About Submer  

Founded in 2015, Submer provides best-in-class technology, enabling datacenters around the world to leverage the power of immersion cooling for HPC, hyperscale, data centers, Edge, AI, DL, and blockchain applications. Submer is headquartered in Barcelona, Spain, and operates a Gigafactory in Houston, Texas. For more information, visit 

PR contact:  

Alexandra MacDiarmid   

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